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Digital Marketing Executive/Trainee

Website Smark Global (Holdings) Limited

a one-stop system solution provider offering e-commerce solution

As an Digital Marketing Executive, you will be reporting to the Head of Business Development with a and mainly supporting the B2B IT business in Asia Pacific market. You are also responsible for organizing events and seminars to drive business. Also, to involve in development and refinement of marketing goals, pricing strategies, promotional activities and branding.The role of the Digital Marketing Executive directly reports to Business Development Director. Digital Marketing Executive will be responsible for developing digital marketing strategies to enhance brand recognition and promote company services, overseeing digital marketing campaigns, and leading the digital marketing team to drive digital performance across different channels.

Key responsibilities:
– Formulate a web presence strategy and plan that covers content, communication, tools, and resources on the website, all-digital platform, and social media.
– Lead and manage the digital team to establish, monitor, analyze and optimize full plan to secure efficiency and effectiveness of all online communication and commercial activities.
– Allocate budget and co-operate with all functions involved in the execution of the marketing and commercial plans.
– Develop media plans and initiate digital marketing campaigns to achieve predefined business objectives.
– Working closely with internal and external parties to plan and support the marketing activities and campaigns.
– Monitor consumer behaviors and trends in relation to digital media to create relevant insights for all stakeholders.

-Bachelor’s Degree in Marketing or other business related discipline
-At least 2 years Marketing and/or Communication experience
-Experience in B2B marketing and event management in mix of agencies and in-house is a plus
-Strong communication, interpersonal and leadership skills
-Proficiency in written and spoken English, Cantonese and Mandarin
-Passionate, trustworthy, attention to details, performance-oriented and enjoying achieving business results in a fast-moving and challenging environment
-Knowledge of IT Solutions and B2B industries will be considered as an added advantage

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